fast databases for data-driven decisions

In this post from 8 Sept., Steve Lohr of the NY Times talks about an emerging focus on fast data analysis among tech companies, brought about in large part by implementing flash drives rather than spinning disk as a storage solution.

The case of a startup called Rocket Fuel is illustrative – “… its thousands of computers handle 19 billion bid requests a day on ad exchanges. Each online auction for ad space is typically completed in about 100 milliseconds, a tenth of a second.”

A follow-up letter to the editor rightly points out that these technologies better be used at some point to solve problems of real social concern, not just sell more stuff.

About cyberprofgus

I am a computational cosmologist and Arthur F. Thurnau Professor of Physics and Astronomy at the University of Michigan.
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